The recruitment process for agency SEO roles and other digital marketing professions differs from that of in-house recruiting.
As specializations evolve to keep up with the boom of digital and social interactions, there is an ever-growing list of job titles. It’s critical to know what each employee performs and how they can help you when choosing a digital firm to help you reach your goals.
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Here is a brief description of positions that are there in a digital marketing company:
- Marketing manager:
It is the ultimate representative in marketing affairs in an agency, nothing more and nothing less than the marketing director. It will be dependent on the CEO’s (executive director) and COO’s (operations director) judgments, although they will have complete autonomy in making decisions relating to their position. Their primary responsibilities include coordinating the marketing department, worldwide strategy, own brand/agency strategy, client acquisition, professional recruitment, and general planning.
- Chief marketing officer:
It is a more operational person that complements the first’s activities and is responsible for the day-to-day implementation of various actions in accordance with the marketing plan’s strategies and objectives.
- Digital marketing manager:
He or she is in charge of digital marketing and is the person who is responsible for tasks such as the company site, the regulation of all digital projects, the monitoring of the management of various channels (blogs, social media, etc.), web data analysis, and the establishment of KPIs or objectives.
- Social media manager:
The SMM is in charge of directing the team in charge of managing social networks on a day-to-day basis, both operationally and strategically.
From an advertisement to the creation of a blog entry, he or she is responsible for all of the material. They are incredibly creative people who are fast to figure out the ideal way to communicate a notion or an idea.
- Creative designer:
What would social platforms and digital advertising be without aesthetically compelling design? Each day, creative designers “squeeze” their minds to convert what their consumers require into visuals and videos, which is sent to them by project managers or accounts.
The developers are in charge of developing web pages, troubleshooting issues, and implementing enhancements (eCommerce, SEO, visual, sections, and so on) in order to provide the best possible user experience. They must be familiar with many platforms and online design tools, but they can also specialize in certain types of web pages, such as eCommerce, in order to provide even more detailed management and fulfill the clients’ (sometimes complex) ideas.
- SEO executive:
SEO Executive: An analytical individual who collaborates with the Front-End Developer, Social Media Manager, and Copywriter to ensure that your website meets Google’s ever-changing specifications and achieves top search engine ranks.
- Affiliate manager:
You only get paid if you get results. Affiliate marketing can be a very effective way to advertise. The key to success in this profession is to recruit qualified affiliates with relevant traffic and to incentivize them with content and offers.