What is Projection Mapping and what are LED Video Walls?
What is projection mapping? This is a question that is commonly asked, and with good reason. There is something undeniably captivating about the spectacle of projection mapping, where images are seamlessly blended onto seemingly irregular surfaces. LED video walls are another popular technology used in events and displays. Both projection mapping and LED video walls can create stunning visual effects that can truly engage audiences. In this blog post, we will explore what these technologies are and how they can be used to create eye-catching visuals. So, read on to learn more about projection mapping and LED video walls!
How is Projection Mapping and LED Video Walls Different? What are their benefits?
Projection mapping is an audiovisual technique that uses projection technology to create a multimedia experience. By projecting images onto various surfaces, projection mapping can turn any object or space into a digital canvas. This versatile technology has many applications, from marketing and advertising to art and entertainment. While it may seem like a new phenomenon, the use of projector-based visuals dates back to the 1920s. However, in its current form, projection mapping emerged in the early 2000s as a way to create temporary displays for concerts and other live events. Today, it is widely used by businesses and organizations to create unique digital experiences for their customers or users. It’s versatility makes it a popular option for those looking for temporary or have a limited budget.
On the other hand, LED video walls provide a more permanent visual display. They are essentially large screens that use LED lights to display videos or images, and they can be used for a variety of purposes. These displays can vary in size but create high-resolution screens that use LEDs as their light source. This makes them incredibly bright and vibrant, which is perfect for grabbing attention in busy environments. Plus, because they use LEDs, these video walls are extremely energy-efficient and long-lasting. They are versatile and can be used for a variety of applications, such as digital signage, advertising, and customer engagement.
LED wall for art exhibit – source: Doit Vision
How to choose between the two?
There is often confusion between LED video walls and projection mapping, so we thought we would take a moment to clear things up. Both technologies have their own strengths and weaknesses, but ultimately, they are both used for similar purposes: displaying video content. So, what’s the difference? In short, projection mapping is when video content is projected onto an irregularly shaped surface, while LED video walls use panels to display video content. This means that with projection mapping you can project onto objects that are not flat (e.g., a building), while LED video walls are best suited for large surfaces like walls or floors. Another difference is that projection mapping can be used for 3D effects, whereas LED video wall technology is limited. Both provide engaging mediums to capture audience’s attention and provide a unique opportunity to make a statement. When choosing one over the other, consider the following: where will I be displaying the content (building or in-store)? How long will I require the display? What is my budget?