About 65% of businesses say generating traffic and leads is a huge challenge. Meanwhile, 80% of new leads never translate into sales. Without lead generation ideas, you could struggle to boost your business this year.
Here are five tips that can help you learn how to generate leads. Whether you’re a lawyer, dentist, or small business owner, it’s time to draft a plan.
With these lead generation strategies, you can draw more customers to your business. Get ahead of the competition with these simple tips today!
1. Update Your Website
First, it’s important that consumers have a way to contact you. Otherwise, they’ll never turn into a lead!
Update your website by adding multiple conversion opportunities. For example, you can:
- Add a helpful chatbot
- Create an eye-catching CTA button on the navigation bar
- Add a form above-the-fold
- Place a link in the footer
- Create a lead generation pop-up
Give your customers more than one opportunity to become a lead on your site.
Otherwise, make sure your site is fast, mobile-optimized, and secure. You don’t want to scare customers away before they can convert.
2. Create Content
As you explore different lead generation strategies, consider creating content for your new website.
Engaging content will draw more people to your site. Then, they’ll recognize your experience and expertise. You can establish your credibility to foster brand trust.
Create different forms of content, including:
- Blog posts
- Videos (testimonials, how-tos, company culture, etc.)
- Info graphics
Once you start creating content, you can learn how to generate leads with search engine optimization.
3. Search Engine Optimization
Search engine optimization (SEO) can help your website content rank higher on search engine result pages. When someone looks for your product or service, your website could appear.
Then, you can generate awareness, website traffic, and fresh leads!
Consider working with an SEO agency with experience helping businesses in your industry. You can check out this website to learn more about SEO lead generation for dentists.
Pay-per-click (PPC) advertising allows you to create text and display ads online. Your ads will appear on social media platforms, Google, and other sites. When someone clicks on your ad, they’ll land on your website.
With PPC, you can learn how to generate leads and brand awareness online.
5. Social Media Marketing
As you work through these lead generation ideas, make sure to stay social.
Social media marketing can help more people find your business. Consider working with an influencer this year. Influencers already have a strong following of supporters.
You can leverage that following to expand your reach and learn how to find leads online.
Otherwise, share your fresh website content. Add a strong call-to-action and link to your site to draw leads.
How to Generate Leads: 5 Tips for Long-Term Business Success
Learning how to generate leads doesn’t have to feel stressful. Instead, use these five lead generation strategies! With these lead generation ideas, you can grow your business and experience lasting success.