Digital marketing is the buzzword among businesses. Terms like content marketing and SEO are also thrown around casually. Surprisingly, not many know of the true meaning of these terms.
Most businesses confuse digital marketing with having a website or a social media page. This restricts them from taking advantage of this evolving marketing technique to stay ahead of the competition.
Digital marketing is a broader term that includes a variety of tools and techniques to interact with the audience and grow your business.
Let us help you comprehend it in detail.
Digital Marketing – Meaning and Scope
Businesses need to adapt to the virtual world and its techniques to stay ahead of the curve. Since a marketing strategy revolving around the virtual world is a must, you need to be well versed in digital marketing skills.
This needs a deeper understanding of the marketing technique. The first step here is defining your business and the online marketing strategy. While it may sound unimportant, a precise meaning brings clarity to businesses and its clients, and helps them steer in the right direction to achieve their goals.
There are several definitions of digital marketing, but here’s a simple one extracted from a book based on the subject:
‘Achieving marketing objectives through applying digital technologies and media.’
Unlike traditional advertising, digital marketing is a two-way channel. It goes beyond promoting or selling products and services to include building a brand, connecting with customers on an emotional level as well as managing customer expectations.
Customers form a core part of digital marketing. It is a holistic approach that allows you to manage your online presence using online mediums and analytics to create a first class customer experience and boost growth.
The scope of digital marketing strategy is quite vast and covers the 5Ds to execute the activities stated above.
It involves using a range of digital devices from laptops, smartphones, desktops to digital banners and digitized TV.
It includes using several channels like Facebook, Instagram, Google search and other browsers and apps to get in touch with the audience.
This signifies communication mediums, whether paid or owned, to engage and interact with the audience. It includes emails, messaging, pay per click (PPC) ads, social media features like stories and comments, etc.
This refers to the valuable insights available to businesses with the help of analytical tools. Based on insights on customer behavior and engagement, organizations can make timely changes to their digital strategy to gain traction.
Technologies that businesses integrate in their website, apps, or landing pages to provide a smooth user experience.
The 5Ds of digital marketing represent the opportunities that brands and customers have to interact with each other, learn and grow. This can be done using one or more of digital marketing types.
Types of Digital Marketing and the Benefits
The online channels and techniques often use classifies digital marketing into various types, which are as follows:
- Content marketing uses different content formats like blogs and video.
- Email marketing uses the medium of email for brand promotion.
- Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are techniques used to rank better on search engines.
- Paid advertisements include Google or Facebook ads.
- Social media marketing uses Facebook, LinkedIn, Instagram, Pinterest and other social networks.
- Affiliate marketing involves influencer campaigns to market products and services.
With the entire world online, not incorporating one or more of these makes you miss out on various benefits they provide. Here are some of them:
- Building a brand identity
- Boosting brand presence
- Connecting with customers
- Wide reach using multiple channels
- Narrowed focus to enable target based marketing
- Return on Investment (ROI)
Tips to Choose a Digital Marketing Agency
Whether you want to incorporate internet marketing or advertise through certain digital channels, knowledge and skills are crucial to avoid huge losses. This is especially true for small businesses, who have budget constraints.
Partnering with a digital marketing agency can be beneficial. But, how do you choose the right agency to work with? Ask these three questions.
What is their experience?
Look for an agency with credible experience in the field. A team of trained experts in areas of digital marketing helps in achieving varied objectives. Talk to the agency and check customer reviews before signing the dotted line.
What services do they offer?
You don’t want to deal with multiple agencies on a daily basis. Partner with one that is a one-stop-shop for all your digital marketing needs.
Are they professional?
A chaotic agency with no processes in place will land you nowhere near success. Pick an agency that follows a systematic approach and is ready to provide you with tailored solutions. In a dynamic digital environment you also want the agency to quickly adapt to constant technological changes.
Using digital technologies to extend reach and boost business growth is a necessary inclusion in your marketing strategy. If you need help with digital marketing efforts, connect with us. Our experts will help you turn your endeavors to success.