Are you not getting enough customers? Unable to grow your business? Did you know that reviews have a vital impact on the growth of your business? In this article, we are going to discuss how reviews can play a crucial role in your business’s growth.
According to a survey, customer reviews and stars provided in Google can increase the click-through rate of your business by more than 35%. Most people go through reviews and feedback on products before buying them. Approximately 97% of people search for online reviews before buying any product. Google also takes reviews into consideration while ranking the different selling the same products.
So, it is crucial to get proper reviews from your customers. Also, Google has the highest number of product reviews compared to any other search engine.
Let’s have a look at the few tested strategies that can help you generate more Google reviews:
- Provide awesome service
This is the first and most important strategy that you must implement to get more Google reviews. Provide good quality products and amazing customer service to make the customers happy. Proper customer service still holds major importance in the business world. Train your staff properly so that they understand the requirements of every customer and serve them in the best way possible.
Providing proper customer service would encourage your customers to give good reviews about your company on Google. This can help you get more customers in the future. Providing hassle-free return facilities is also one of the best ways to make your customers happy.
- Ask for reviews
It might often feel awkward, but you must ask for reviews from your customers. Train the customer service staff to ask for reviews from every customer that they serve. You can make it easier for the customers by giving clear instructions and links on how they can provide an online review about your company.
Here are a few ways of collecting reviews from your customers:
- Call the customers and ask them if they liked your service and whether they can give an online review or not.
- Send an email to the customer mentioning the link where they can leave a review about your service. Be polite and mention the products that the customer bought. Try to make the email personalized.
- You can also provide the customers with a card mentioning the link where they can give feedback about your products and service.
These were just a few of the ways of asking reviews from your customers. Make sure that you ask for reviews only after a few days from the date of purchase.
- Inform your customer service team to collects reviews
You must motivate your customer service team to collect reviews from customers. Train them on how they can politely ask for reviews from customers. Give them a few examples and scripts that they can follow.
You can also offer a small bonus reward to the staff for every customer reviews that they secure. The small bonus would encourage your staff in collecting more reviews.
- Add a Google review link to your site
Collecting reviews from customers would be of no use if you can’t display them. So, you can add a Google review link to your website or application. The visitors who view the products can click on the link to get authentic and legit reviews of the product.
Adding a Google review link is very easy, and it can also get you more customers.
- Reply to the customer reviews
Depending on the service, customers can give both good and bad reviews. You must reply to each and every review. Thank the customers for the good reviews and ask them to visit your shop again.
Politely apologize to the customers who gave a negative review. Do not try to defend yourself, instead ask the customers to visit your shop and explain their problems. You can also assure them that you will take the necessary steps to fix the problem.
- Inform the customers about how their review would be used
Often the companies ask customers to leave a review, but they don’t mention how the reviews would be used. This can have a negative effect. You must state how the review would be used and its importance thus encouraging customers to spend more time while writing the review.
Also, make the customers feel special by using appropriate words while asking for reviews.
- Conduct conferences and events
Conducting conferences and events is one of the most popular ways of connecting with your customers. Through conferences and events, customers get to know more about you and your business. It is another way that can encourage your customers to write a review about your company. You also gain the trust of customers through conferences and events.
These were just a few methods for getting more reviews on Google. SEO companies can guide you more on how you can get a higher number of Google reviews. Most SEO companies offer Local SEO Package to help you. You can avail this package and take their help in growing your business.