Your website is the face of your brand in the competitive online world. So naturally, there’s no denying that it has the power to skyrocket your business, or drive it straight into the ground depending on the way you design it and optimize it for your audience and the search engines. When it comes to website design and optimization, some trends come and go every year, yet other trends prevail because they consistently achieve results and help push a company forward as a whole.
And 2020 is no different in this regard. Today, we’ll be going over the five modern web design tips that will allow you to build a professional and engaging online presentation that will wow your visitors as well as the search engines.
Decide on a minimalist or maximalist approach
Most of the time, you will hear that a modern website needs to boast a clean, minimalist design, and while that is true to a certain extent, you should also keep in mind that the maximalist movement is one the rise in the design and marketing realms. Besides, a clean and clutter-free look is not limited to the minimalist design only, as a maximalist design should also be free of any clutter. Instead, a maximalist approach emphasizes bold, rich, and striking visuals in order to make a brand stand out in the mostly uniform marketplace.
Of course, this doesn’t mean that the maximalist design is ideal for you, so it’s important that you consult your brand style guide first in order to avoid making common mistakes. What’s more, be sure to research your target demographic to see what your customers respond to best. Don’t think that you have to stick with minimalism just because everyone else has a minimalist website, instead, explore the possibility of using 3D illustrations, vibrant art, abstract visuals, and the like.
Lead your visitors on a journey
When a new visitor lands on your home page or any of your landing pages, they are confused, a bit lost, and they definitely won’t stick around to try and find out what you’re all about. Instead, you’ve got just a few seconds to inspire them to stick around, so you need to use them wisely. You can make them forget about the back button by designing your website with visual hierarchy in mind that will be complemented your illustrations and content, guide the visitor on a tour of your site.
It’s important that your visitor almost instinctively knows where to click and where they can find the answers to their questions, so you need to lead them by using accent colors and a clear value proposition for all key areas of your website. Make your content brief and to-the-point, use the first paragraph of text to tell them what you’re all about, and don’t overdo it with the word count.
Use illustrations to create a narrative
The word count can often be one of the biggest pain points for modern companies that have a lot to say but can’t seem to condense the copy enough into something that the modern user will want to read. The reality is that customers nowadays have a very limited attention span, which is why you should focus on creating visual content that tells a story, and is able to complete the narrative set up by your written content.
For example, these rich illustrations created by the Infostarters bring form and function together perfectly by weaving the brand’s identity into the visual elements while at the same time conveying a clear message and complementing the copywriting for every service and every category on the site. Use the same design principle to cut the excess content from your homepage and create a rich, yet concise narrative that the users will love.
Diversify your content and optimize it
Speaking of content, it’s also important that you fire up the content-making machine, and tend to some search engine optimization and blog creation. If you want to rank high in the SERPs, you need to publish fresh content on your blog page regularly, and you need to weave all of the relevant keywords into all of the written content on your site to help Google index your pages properly. That said, it’s also important that you diversify your content offering and publish infographics, images, and videos.
Capitalize on mobile optimization
And finally, if you want to rank as high as possible in the organic search results, then you need to optimize your site for mobile browsing. Mobile optimization is one of the most prevailing SEO trends that will dominate in 2020 and beyond, so make sure to leverage accelerated mobile pages to make it easy for your mobile demographic to browse through your site, and most importantly, to buy your products and services.
Web design is always evolving, yet there are some trends that are here to stay. Be sure to stick to the tips we covered today, and you will have no problem building a professional and engaging website that appeals to your target demographic as well as the search engines.