Microsoft shares vision for the customer data platform: Here every Detail of it

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Microsoft has announced a series of updates to its Common Data Service, which forms an integral part of Dynamics 365’s back-end processes.

The 2019 release wave 2 for Dynamics 365 reached general availability last month bringing over 400 new features for customers. A couple of days following that announcement, Microsoft has unveiled the October update for Dynamics 365 Customer Insights, introducing a few new capabilities.

The Redmond Giant had shared its vision for the customer data platform (CDP) being offered through Customer Insights today. The firm has pointed out a couple of organizations that are utilizing these services to expand on their own offerings.

Microsoft shares vision for the customer data platform: Here every Detail of it

As part of a wave of improvements being rolled out across the company’s business applications division, users of platforms such as Dynamics 365, Office 365, and Power BI will soon see changes that will make it easier to share information between apps, garner useful insights from their data, and build custom apps to support their business processes.

In light of these coming updates, what better time could there be to take a closer look at Dynamics 365’s Common Data Service, the changes that are being made to it.

What is the Common Data Service?

Simply put, the Common Data Service for Apps is a platform that will allow users to quickly integrate programs by building new custom applications, and also create automated workflows.

The CDS for Apps is built on Common Data Model. Initially rolled out in early 2016 as part of the introduction of Microsoft PowerApps, the Common Data Model is the foundation on which all current and future Common Data Services are built and operated.

With the case of legacy business apps, a program’s data is often siloed within that app, and sharing information between software platforms can be difficult, often impossible, without extensive customization.

Though rolling out Dynamics 365 as an intelligent, cloud-first platform was a start, this data-sharing utopia would not be possible without a space in which this data could be stored, from which it could be accessed by apps across a company’s digital stable; a shared brain, if you like.

Microsoft created the Common Data Model to act as its secure database, where business information can not only be stored but standardized, allowing information to be unified across a number of apps.

As Arno Ham, Cheif Product Officer at certified Dynamics partner Sana Commerce puts it: “The Common Data Service allows data to be managed and stored securely between applications. Data in the CDS is stored within a set of standard and custom ‘entities’ or fields, which can be effortlessly synchronized across multiple applications that are being developed.”


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