Snapchat released a new update that allows users to create their own AR snaps straight from the app, with no programming or graphic design experience required.
Launching alongside the previously-announced AR Bar — a new toolbar designed specifically to help users “Create, Scan, Browse, and Explore” new Snap Lenses — 3D Paint allows you to hand-draw custom face filters using the front-facing camera, as well as augment your real-world environment via the main rear-facing camera.
Simply tap on the “Create” option located on the AR Bar and you’re ready to rock. A variety of colors are available to choose from along with several different texture options. Once you’ve settled on a style, simply tap and drag on the screen to begin painting.
By physically moving your camera throughout your real-world environment you add depth to your creations. When using the forward-facing camera, 3D Paint automatically mirrors whatever you paint in real-time, allowing you to design perfectly symmetrical face filters and masks.
Back in 2017, Snap Inc. released Lens Studio, a free desktop app aimed at simplifying the Lense creation process, allowing amateurs and professionals alike the chance to design their own AR experiences.
While those looking to create more complex, interactive Lenses will still have to go through Lens Studio, 3D Paint offers a surprising amount of creative options for users to explore, especially since its built-in to the existing Snapchat app.
As Snap continues to expand its AR Bar, I’m curious to see what other creative tools the company will continue to implement.
The 3D Paint and AR Bar update is available now on compatible iOS devices; support for Android is scheduled to arrive in the coming months.
When it comes to AR, no other app provider has embraced the technology with more passion than Snap.
Since the launch of the first Snap Lenses back in 2015, the company has remained at the forefront of smartphone-based AR technology, working with both established brands as well as amateur creators to develop an absolutely massive catalog of AR content.
Just last month the company launched its new 3D Snap feature which allows users to add a sense of depth to their images. Whether it be interactive face filters, 3D animated characters, or fully-immersive 3D portals, no one does mobile AR quite like Snap.