AMC is going to make AMC Theaters On Demand available to users in the United States with over 2,000 movies for purchase or rent, AMC is set to compete with iTunes, Amazon and Google Play, among others.
AMC Theaters On Demand will charge between $3 and $5.99 for rentals and around $9.99 to $19.99 for purchases — similar to prices offered on other VOD platforms.
AMC is entering the digital space as Apple is focusing more on its new and upcoming Apple TV+ subscription service is due to kick off on Nov. 1.
Apple will debut several of its own original films in theatres before they hit their own streaming service.
‘AMC Theaters On Demand’ will let users watch movies at home or on the go with their iPhone or iPad apps available alongside an Android app, support for Roku, and LG TV. Apple TV support is not currently listed though.
Very Recently, AMC debuted its highly successful Stubs A-List program which allows moviegoers to see up to three movies a week for a flat monthly rate. users will also be able to earn rewards points tied to its Stubs loyalty program when making purchases.
“Our theatre business is mature,” said AMC’s president and chief executive, Adam Aron and added that there is a high-growth opportunity in this digital expansion.
The five largest movie studios have all made deals for hosting previous and upcoming movies on AMC Theaters On Demand, including Disney, Warner Bros., Universal, Sony, and Paramount.
According to the Times, there are more than 20 million households who subscribe to AMC’s more general Stubs loyalty program. It is also set to offer its members with some additional benefits, including a free digital version of a movie they paid to see in theaters, while also encouraging them to actually go to a theater show.
The Times added, Through the Stubs program, More than 6 million tickets for Disney’s The Lion King were purchased. Those people will also get a personalized message from AMC saying that they can now enjoy it at home through AMC Theaters On Demand.
Although it’s a new practice for AMC, other theater chains have already practiced it. Cineplex is one of the top theater chains in Canada, has offered a similar program for years. The rule states that Netflix (and other streaming services) can’t stream a film until it’s played for 12-weeks exclusively in theaters.